By Kathy Kingston
Transform fundraising occasions into long term profit with professional public sale advice
A larger Bid is the nonprofit institution and association advisor to making plans and executing extra intriguing, extra profitable specified occasion fundraisers. during this ebook, award-winning advisor, fundraiser, speaker, auctioneer Kathy Kingston stocks her proprietary and confirmed methods to viewers improvement, board empowerment, management succession, visitor cultivation and engagement, and donor improvement. you will find out how stay auctions, specified appeals, cutting edge icebreakers, silent auctions, and new applied sciences might help elevate profit, and the way to execute those occasions in a manner that interprets to a better donor base for long term giving. Kingston describes how one can fit the visitor record and catalog for greater effects, and divulges the techniques expert auctioneers use to curate the ideal public sale goods and become aware of the appropriate humans to generate optimal profit and interact donors.
This e-book deals a clean method of fundraising, exhibiting you the way charity gain auctions should be made a centerpiece of fundraising detailed occasions to force either brief- and long term fundraising objectives whereas delivering a enjoyable and encouraging chance to generate understanding and hold supporters fascinated with the project. utilizing Kingston's confirmed framework, you will research powerful methods to:
- Strategically bring up high-profit profit streams
- Increase your organization's donor base
- Empower the board towards potency and productivity
- Engage supporters extra deeply and preserve them invested
Donors are the lifeblood of any nonprofit association, and sustainable profit relies on their excessive engagement and willingness to offer. Well-executed profit and charity auctions have confirmed to be potent fundraisers for nonprofits, institutions, and faculties of every kind, and A greater Bid is the specialist advisor to optimizing those distinctive occasions for optimum impact.
Read or Download A Higher Bid: How to Transform Special Event Fundraising with Strategic Auctions PDF
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Additional resources for A Higher Bid: How to Transform Special Event Fundraising with Strategic Auctions
I: Inspiration for Impact Your top priority is to showcase your organization’s mission and inspire people to action. This means encouraging generous bidding—and giving that transcends the benefit auction fundraiser. It does not really matter, says fundraising consultant Tom Ahern, if people think about your cause. 6 So, inspire your audience with stories, not statistics. 7 It’s not about how many meals you serve or how many people come to your event. Tell the stories to inspire your audience 28 A HIGHER BID to action.
If you only look at your fundraising auction event as a silo, you are losing the opportunity to cultivate your donors and make sure that they stay by your side over time. Instead, create a dynamic climate for giving that transcends your benefit auction event. It’s far more than a party. It’s a cultivation event. It’s a point of entry for long-term supporters. You must demonstrate fantastic hospitality and set a positive, upbeat inspirational energy that encourages giving. This is critical. Have you ever been to a school auction where the first-grade cookie jar containing every child’s thumbprint sold for thousands of dollars?
7 It’s not about how many meals you serve or how many people come to your event. Tell the stories to inspire your audience 28 A HIGHER BID to action. The best stories are ones that emotionally communicate the impact of the donor’s gift. When do stories work best to inspire your audience to action? First, when you welcome your guests, simply put your hand on your heart and make brief inspirational remarks about the impact of the sponsoring organization. This can be one sentence. Brevity and authenticity are key.
A Higher Bid: How to Transform Special Event Fundraising with Strategic Auctions by Kathy Kingston